About Goto

URLs are powerful. They’re the gateways to our digital lives — to documents, apps, and everything we care about online. But somewhere along the way, they became a mess.

Software stopped being made for humans. Long, cryptic URLs full of random characters became the norm. Copy-paste replaced intention. Sharing turned into a hassle. And in the process, we lost the simplicity and clarity that made the web so magical.

There is still hope. We can fix this. We can still simplify.

With Goto, we're bringing back the joy of sharing and accessing information. It's a fresh take on how we navigate the internet. A personal touch in an impersonal digital world.

Imagine turning https://docs.google.com/document/d/1DIegJODIVR9W92f845COg9sT821WxC1xKXgxfqeYbmI   into  g.to/pricing-research. Simple. Memorable. Yours.

Goto is our ode to simplicity and personalization. It's a tool that puts you back in control. Your links, your keywords, your way.

And because we built it for teams and sharing, you can just express links over the phone, chat, or in person — and they just magically work for your team, friends and family.

Goto is for those who value their time, who appreciate the beauty in simplicity, who want to make their life just a little bit easier.

It's a product crafted out of passion for simplicity, and we're delivering it straight to your browser — it just works.

Welcome to Goto. Welcome to your personal web.

- Prasanjit Singh (Maker)