About Goto

Every link worth keeping has an unspeakable URL. The Notion doc with 90 random characters. The dashboard three redirects deep. The deploy tool nobody finds without a bookmark.

So we cope. We paste the same links in Slack. We dig through tabs. We ask “what's the link?” for the hundredth time.

Goto fixes that. Point a word at any URL, then just type the word. g.to/roadmap instead of notion.so/yourcompany/product-roadmap-q3-87f3e2. It's a real link, it works in any browser, and the same word can point somewhere different for you, your team, and your whole company. Nobody fights over the good names.

The point isn't shorter links. It's links you can remember instead of look up. Tell a teammate g.to/handbook and it just works, on any machine, in any tab.

Big companies solved this a decade ago. Inside Google you type go/roadmap and you're there. I built Goto to give it to everyone else.

Prasanjit Singh, Maker