Go links for everyone
Links you can say out loud.
g.to turns any URL into a one‑word shortcut. Type g.to/roadmap in any browser and you're there.
DemoPick one to see where it goes
How it works
Paste a URL, give it a word.
Step 01
Paste the link
Any URL works: a doc, a dashboard, a meeting. Then choose a short word for it.
→ g.to/roadmap
Step 02
Choose who sees it
Keep it personal, share it with your team, or publish it company‑wide. Change it any time.
Step 03
Type it anywhere
It's a real URL, so it works in every browser, on every machine. Nothing to install.
OptionalChrome extension
g/roadmap works too.
The extension makes g a keyword in your address bar. Type g/roadmap and go.
Add to ChromeWhy g.to
Shorteners make links short. g.to makes them memorable.
Scopes
Everyone can have their own g.to/metrics.
One word can point somewhere different for you, your team, and the whole company. g.to picks based on who's asking, so nobody fights over the good names.
Variables
Add anything to the end of a link.
Set up g.to/pr once, then type g.to/pr/1423 to open pull request 1423, or g.to/jira/APP-88 to open that ticket. Whatever you type after the slash goes into the URL.
→ github.com/acme/app/pull/1423
Collections
Links that belong together.
Group related links, like everything a new hire needs, and share the whole set at once.
g.to/handbook · g.to/benefits · g.to/it
Two accounts
Work and personal, one browser.
Sign in to both once. g.to checks whichever account owns the shortcut, so you don't have to switch browser profiles.
g.to/bank → personal
Who it's for
For every “what’s the link?” moment.
Founders & small teams
No more “where’s that doc?”
Stop re-pasting the same link in Slack. Name it once and share the word.
g.to/investor-updateEngineers
Muscle memory for deploys.
Dashboards, runbooks, and CI, all a few keystrokes from the address bar.
g.to/deployAnyone with tabs
Straight to the page.
Your bank, your leave tracker, your pay stubs: each one becomes a word.
g.to/leavePricing
Free for your first 100 links.
Free
Forever$0
- 100 shortcuts
- Personal, team, and org scopes
- Variable links
- Collections
- Work + personal accounts
- Works in any browser
Pro
Let's talk
- Unlimited shortcuts
- Unlimited collections and teams
- Usage analytics per shortcut
- Priority support
FAQ
Common questions
Do I need a browser extension?
No. g.to/anything is a normal web address, so it works in every browser. When you open it, we check who you are signed in as and send you to your link. The Chrome extension is optional and only adds the shorter g/word.
How is this different from Bitly?
Bitly gives you random links like bit.ly/3xK9pQ, made for sharing in public. g.to gives you words you pick, for the links you and your team use every day.
What happens to my shortcuts if I leave a company?
Personal shortcuts stay with you. Team and org shortcuts belong to the organization and keep working for everyone else.
Stop searching.
Just type g.to
Your first shortcut takes about a minute. The first 100 are free.